Cookies are small data files that allow a website to collect and store a range of data on your desktop computer, laptop or mobile device.
- Improve the way our Websites work
Cookies allow us to improve the way our Websites work so that we can personalise your experience and allow you to use many of their useful features.
- Improve the performance of our Websites
Cookies can help us to understand how our Websites are being used, for example, by telling us if you get an error messages as you browse.
These Cookies collect data that is mostly aggregated and anonymous.
- Deliver relevant online advertising
Cookies used for this purpose are often placed on our Websites by other organisations, and always with our permission. These Cookies may collect information about your online behaviour, such as your IP address, the website you arrived from and information about your purchase history or the content of your shopping basket. This means that you may see our adverts on our Websites and on other organisations’ websites. You may also see adverts for other organisations on our Websites.
To help us to deliver online advertising that is relevant to you, we may also combine data we collect through Cookies in the browser of your desktop computer or other devices with other data that we have collected, for example your use of in-store purchases.
- Measuring the effectiveness of our marketing communications, including online advertising
Cookies can tell us if you have seen a specific advert, and how long it has been since you have seen it. This information allows us to measure the effectiveness of our online advertising campaigns and control the number of times you are shown an advert.
- Your choices when it comes to Cookies
You can withdraw the consent you give us to use third party, non-essential cookies at any time on this page by toggling the switch below to 'remove consent'. If you choose to disable some or all Cookies, you may not be able to make full use of our website. For example, you may not be able to add items to your shopping basket, proceed to checkout, or use any of our products and services that require you to sign in. You may not receive any cashback or third party promotion if we cannot confirm the purchase using order confirmation technology. You can give your consent again at anytime on this page too.
You can also use your browser settings to accept or reject new Cookies and to delete existing Cookies regardless of the consent you give us. You can also set your browser to notify you each time new Cookies are placed on your computer or other device. Any settings you change in your browser will overwrite the settings you choose on this page.
You can find more detailed information about how you can manage Cookies at the All About Cookies and Your Online Choices websites.
Where we display personalised adverts on other organisations’ websites, the AdChoices icon will usually be displayed. Clicking on this icon will provide you with specific guidance on how to control your online advertising preferences. More information is available on the YourAdChoices website.
- Third parties operating through our Websites and Mobile Apps
Our partners are listed below with information about the services they provide to us. This list is not exhaustive but it does include those partners with whom we have an established relationship and whose cookie technologies are most frequently deployed through our services.
Measurement & Personalisation
To analyse how our services are used, including to test different content versions. This data may also be used to enable us to personalise our services and the marketing of our services.
To enrich your shopping experience by delivering personalised recommendations to you on our website).
To personalise adverts shown to you via Woollen Mill Ltd and on other websites based on your interactions with Woollen Mill Ltd. For example, by using data about your transactions with Woollen Mill Ltd, what you have in your basket and the pages and products you look at.
To market to you via social media platforms and to enable social sharing and engagement on our websites. These companies may use your data for their own purposes, including to profile and target you with other advertising.
To power commenting on our products and your experience with us.
Delivering ads for our Retail Partners
To enable us to personalise and deliver online advertising on behalf of our Retail Partners.
Your rights in connection with personal information
We want to make sure that the personal data we hold about you is accurate and up to date. If any of the details are incorrect, please let us know and we will amend them.
Under certain circumstances, by law you have the right to:
- Request access to your personal information (commonly known as a "data subject access request" or "SAR"). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it. Complete the form below;
- Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
- Request the erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to stop processing personal information where we are relying on a legitimate interest and there is something about your particular situation which makes you want to object to processing on this ground.
- Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
- Request the transfer of your personal information to another party.
If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party, please contact;
No fee usually required
You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive, repetitive or vexatious. Alternatively, we may refuse to comply with the request in such circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.
Right to withdraw consent
In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, please contact firstname.lastname@example.org. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.
Data protection officer
The Board of Directors has made the decision that the EWM Group of Companies shall not appoint a Data Protection Officer. This decision will remain under regular review. However, the Group GDPR Steering Committee led by the Group Company Secretary shall oversee compliance with this privacy notice and other aspects of GDPR compliance and the Group Company Secretary shall report to the EWM Group Board on issues relating to GDPR compliance for the Group, while day to day responsibility is delegated from the EWM Group Board to the Group GDPR Steering Committee the ultimate responsibility for compliance with GDPR shall rest with the Group Board (EWM (Topco) Limited and EWM (2011) Limited as the immediate parents of the trading companies.
If you have any questions about this privacy notice or how we handle your personal information, please contact the Group Company Secretary. You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.
For postal enquiries;
The Group Company Secretary
C/O The Edinburgh Woollen Mill Limited
If we do not satisfactorily deal with any concern or complaint you raise in relation to our use of your personal data then you have the right to seek advice from the ICO (Information Commissioner). You can access the free helpline on 0303 123 1113 or access live chat or make an online communication at
If you have any questions about how we collect, store and use personal data please contact us